Certificate of Digital Fundraising

Starting

March 5, 2024

Start Time

1:00 pm

End Time

4:30 pm

Location

GCN Headquarters
881 Memorial Dr. SE
Atlanta, GA 30316

Event Type

Nonprofit University

Registration Details

Members: $360
Non-Members: $476

Special offer

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FREE to eligible arts organizations through the Georgia Arts Accelerator.

Overview

With this four-part series, revised for 2024, nonprofit fundraisers and digital marketers will learn how to raise more money, build community, and inspire people to action online.

Now more than ever, most of our daily activities take place in the digital space, and technology is rapidly revolutionizing the way people give. Nonprofit fundraisers must adapt to shifting donor preferences and expectations – especially if they want to engage younger generations, the digital natives looking for deeper connections and the chance to join something bigger than themselves.

Learn to redeploy the requirements of traditional, in-person fundraising – cultivation, communication, and time – in the digital worlds of your supporters, and you can build relationships that lead to even greater rewards: in peer-to-peer fundraisers, online ambassadors, and more.

Through a combination of long-term strategy for digital communications and practical, hands-on campaign development, participants will discover how to cultivate supporters virtually and leave with a detailed game plan, fundraising copy, impact stories, and eye-catching visual assets for their next digital fundraising campaign – whether for GAgives on #GivingTuesday, a one-off special project, or a virtual event!

These four courses can be taken individually or as a series. Each course has pre- and in-class activities to reinforce learning.

Key Concepts

  • Building and growing an engaged online community that’s ready to take action for your cause
  • Mobilizing and equipping your supporters to become fundraisers for your organization
  • Designing a digital campaign that tells a clear story and inspires your supporters to give
  • Best practices for ethical, strengths-based storytelling
  • Graphic design basics and how to create eye-catching campaign materials using free online tools
  • Adapting and optimizing campaign content for various digital platforms
  • Analyzing the success of your campaign to inform future online fundraising approaches

Team members who engage with fundraising, especially from individuals, such as:

  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially those serving on fundraising committees

Included Courses

FND 250 | Peer-to-Peer Fundraising: Building an Engaged Online Community

This course will help participants develop long-term strategies to engage the full community – donors, volunteers, staff, board members, and clients – through online platforms, and equip them to become passionate advocates and fundraisers for the organization. Learn more.

Upcoming Dates

March 5, 2024

FND 251 | Digital Storytelling and Content Creation

In this hands-on workshop, participants will learn best practices for collecting and crafting ethical, strengths-based stories that celebrate the people they serve and the impact of their work; they’ll also gain practical experience creating eye-catching visuals. Learn more.

Upcoming Dates

March 12, 2024

FND 252 | Planning and Designing Digital Campaigns

Learn how to uncover and develop the story behind your fundraising goal in order to inspire your community to give, ensure you have all the right tech in place to make your campaign a success, and find out how and when to deliver your messages to ensure the greatest impact. Participants will create a detailed game plan for their digital fundraising campaign, including a calendar for integrated digital communications across multiple channels, and the foundational copy – the Goal, the Why, and the Ask – for your campaign. Learn more.

Upcoming Dates

March 19, 2024

FND 253 | Executing and Analyzing Digital Campaigns

Take a final deep dive into the live campaign period, with a focus on optimizing your email, social, and text communications – copy and visuals – to mobilize and equip your supporters to give, fundraise on your behalf, and help spread the word. Participants will identify key audience segments, as well as the most likely “cause ambassadors” to amplify their campaign, and create a post-campaign analysis report to ensure a data-informed, strategic approach to future online fundraising. Learn more.

Upcoming Dates

March 26, 2024

Registration Note

Due to a system update, you may encounter a pop-up blocker while registering for upcoming programs. To be sure your registration processes correctly, please be sure your browser allows pop-ups for the GCN Portal. Click here for instructions.

Facilitator(s)

faculty Freeman square
Fee Freeman

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