Learn how to uncover and develop the story behind your fundraising goal in order to inspire your community to give, ensure you have all the right tech in place to make your campaign a success, and find out how and when to deliver your messages to ensure the greatest impact. Participants will create a detailed game plan for their digital fundraising campaign, including a calendar for integrated digital communications across multiple channels, and the foundational copy – the Goal, the Why, and the Ask – for your campaign.
In-class activities include peer reviews of new marketing assets, developing foundational fundraising copy, and completing a campaign plan.
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