FND 252 | Planning and Designing Digital Campaigns

Overview

Learn how to uncover and develop the story behind your fundraising goal in order to inspire your community to give, ensure you have all the right tech in place to make your campaign a success, and find out how and when to deliver your messages to ensure the greatest impact. Participants will create a detailed game plan for their digital fundraising campaign, including a calendar for integrated digital communications across multiple channels, and the foundational copy – the Goal, the Why, and the Ask – for your campaign.

In-class activities include peer reviews of new marketing assets, developing foundational fundraising copy, and completing a campaign plan.

Learning Objectives

• Describe the components of a digital fundraising campaign plan.
• Define the Goal, the Why, and the Ask of a campaign.
• Create a digital fundraising campaign plan.

Audience

• Fundraising and development staff
• Marketing/communications staff
• Senior leadership
• Board members, especially those serving on fundraising committees