FND 251 | Digital Storytelling and Content Creation

Overview

In this hands-on workshop, you will learn best practices for collecting and crafting ethical, strengths-based stories that celebrate the people you serve and the impact of your work. At the same time, you’ll also gain practical experience creating eye-catching visuals.

GCN experts will teach you how to write compelling stories, create visually appealing and engaging communications – including emails, blogs, and social media posts – and how to optimize their content for different channels. This course includes a review of best-practice examples of strengths-based storytelling, examinations of good graphic design, and hands-on exploration of Canva.

Learning Objectives

• Apply best practices for ethical story-gathering and -telling.
• Compare and contrast strengths-based vs. traditional fundraising stories.
• Recognize principles of good graphic design.
• Create branded graphics using Canva.

Audience

• Fundraising and development staff
• Marketing/communications staff
• Senior leadership
• Board members, especially those serving on fundraising committees