Certificate of Nonprofit Social Media

Overview

Social media is an essential piece of the marketing and communications puzzle – and it means more than keeping a few accounts open just to promote your special events.

In this four part certificate series, you’ll rapidly advance your understanding of social media practices for nonprofits, building a broad foundation and focused expertise in topics like advertising and analytics. Each course will feature tools and tips which you can apply immediately.

This series is for anyone new to social media, and those currently active but still seeking the strategy and approach to be effective.

Key Concepts

• Developing a social media strategy that supports organizational goals and priorities
• Identifying priority audiences and choosing the right platforms to reach them
• Understanding the strengths, audiences, and content formats of major social media platforms
• Creating engaging content that informs, inspires, and motivates action
• Repurposing stories and content across multiple platforms and formats
• Using Canva, AI, and other tools to streamline content creation and planning
• Building sustainable systems for managing, scheduling, and engaging on social media
• Measuring performance and using data to improve future content and strategy

Audience

• Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
• Managers, coordinators, and specialists in development/fundraising, marketing, or communications
• Any nonprofit professional responsible for online and digital communications
• Aspiring nonprofit marketers, communicators, fundraisers, or development officers