Social media is an essential piece of the marketing and communications puzzle – and it means more than keeping a few accounts open just to promote your special events.
In this four part certificate series, you’ll rapidly advance your understanding of social media practices for nonprofits, building a broad foundation and focused expertise in topics like advertising and analytics. Each course will feature tools and tips which you can apply immediately.
This series is for anyone new to social media, and those currently active but still seeking the strategy and approach to be effective.
The courses in this series have been renumbered to better reflect the content level and intended audience.
Successful social media strategy is grounded in your organization’s overall strategies and goals. This course demonstrates how to make the essential connections among the strategic plan, the development plan, the marketing plan, and the social media plan – including tactical considerations and ongoing maintenance. Learn more.
October 5, 2022 (9:00 am – 1:00 pm)
Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: Each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets, Facebook and Twitter, including tips for timing and frequency, making and managing connections, and content. Learn more.
October 12, 2022 (9:00 am – 1:00 pm)
There are natural limits on your contents’ ability to spread “organically” online. Advertising allows you to reach targeted audiences outside of your core supporters, based on specific criteria. This course explains how social media advertising works, how best to use it, and how to make the case for advertising to others in your organization. Learn more.
October 19, 2022 (9:00 am – 12:30 pm)
Understanding data and evaluating impact are as critical in social media as in programs and fundraising. In this course you will learn to understand what you see in analytics dashboards, talk about social media impact with key internal and external stakeholders, and use analytics for making adjustments and informing decisions. Learn more.
October 26, 2022 (9:00 am – 11:30 am)