SM 120 | Best Practices in Social Media Platforms

Starting

October 12, 2022

Start Time

9:00 am

End Time

1:00 pm

Location

Virtual

Registration Details

Members: $105
Non-Members: $130

Overview

Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets – Facebook, Twitter, and Instagram – including tips for timing and frequency, making and managing connections, and content.

This course was formerly numbered as SM 220. It has been changed to better reflect the content level and intended audience.

Learning Objectives

At the end of this course, you will be able to:
  • Describe the primary audiences for Facebook, Twitter, and Instagram.
  • Deploy best practices for content and engagement through Facebook, Twitter, and Instagram.
  • Engage with, or avoid, trending topics.
  • Use hashtags, mentions, and acronyms effectively.

Audience

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

Facilitator(s)

Share This Class:

You might also be interested in these events

FND 270 | Tools for Conducting a Winning Capital Campaign

This course will help you consider all variables for planning and executing a capital campaign.

Certificate of Capital Campaigns

This series walks you through all phases of a winning capital campaign, from planning to major asks to donor retention.

Welcome to the new GCN.org!

We hope you like it as much as we do. If you have issues finding anything, reach out to us at info@gcn.org.