SM 120 | Best Practices in Social Media Platforms

Starting

April 25, 2023

Start Time

9:00 am

End Time

1:00 pm

Location

Virtual

Event Type

Nonprofit University

Registration Details

Members: $95
Non-Members: $120

Overview

Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets – Facebook, Twitter, and Instagram – including tips for timing and frequency, making and managing connections, and content.

This course was formerly numbered as SM 220. It has been changed to better reflect the content level and intended audience.

Learning Objectives

At the end of this course, you will be able to:
  • Describe the primary audiences for Facebook, Twitter, and Instagram.
  • Deploy best practices for content and engagement through Facebook, Twitter, and Instagram.
  • Engage with, or avoid, trending topics.
  • Use hashtags, mentions, and acronyms effectively.

Audience

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

Facilitator(s)

April Voris
April Voris

Share This Class:

You might also be interested in these events

Certificate of Nonprofit Accounting Essentials

Obtain practical skills in financial and accounting management your organization needs while growing your opportunities.
January 25, 2023
1:00 PM

ACCT 110 | Introduction to Nonprofit Accounting, Part I: Revenue & Receivables

This course is designed to make you more comfortable with accounting rules regarding revenue recognition for nonprofits.
January 25, 2023
1:00 PM

Welcome to the new GCN.org!

We hope you like it as much as we do. If you have issues finding anything, reach out to us at info@gcn.org.