Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets – Facebook, Twitter, and Instagram – including tips for timing and frequency, making and managing connections, and content.
This course was formerly numbered as SM 220. It has been changed to better reflect the content level and intended audience.