SM 110 | Building Your Nonprofit Social Media Strategy

Overview

An effective social media presence begins with a clear strategy. This session will help you move beyond simply “being on social media” to making intentional choices about what you want to accomplish, who you need to reach, and how social media can support your organization’s broader goals.

You will assess your current social media efforts, identify priority audiences and platforms, and establish realistic goals for your organization. You’ll leave with the foundation for a practical social media strategy that reflects your mission, priorities, and available capacity.

Learning Objectives

Audience

• Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
• Managers, coordinators, and specialists in development/fundraising, marketing, or communications
• Any nonprofit professional responsible for online and digital communications
• Aspiring nonprofit marketers, communicators, fundraisers, or development officers