SM 140 | Managing, Measuring, and Improving Social Media

Overview

A successful social media strategy requires ongoing management and adjustment. Knowing what to post is only part of the job – you also need systems for planning content, engaging with your community, measuring results, and deciding what to do differently.

This session will help you create a sustainable approach to managing your nonprofit’s social media presence. You’ll explore content calendars and scheduling tools, community management practices, basic paid promotion, and platform analytics. You’ll learn how to focus on meaningful measures of success and use what you learn from the data to strengthen future social media efforts.

Learning Objectives

• Develop practical systems for planning, scheduling, and managing social media activity. 
• Identify meaningful social media metrics that connect engagement and activity to organizational goals. 
• Use social media data to evaluate performance and make informed decisions about future content and strategy. 

Audience

• Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
• Managers, coordinators, and specialists in development/fundraising, marketing, or communications
• Any nonprofit professional responsible for online and digital communications
• Aspiring nonprofit marketers, communicators, fundraisers, or development officers