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Nonprofits require money to operate, but our true currency is trust. Trust is the underpinning of our public tax status, our relationship with donors and volunteers, and our partnership with the stakeholders who utilize our services.
For more than 20 years, Edelman Public Relations has studied the influence of trust across society – government, media, business, and nonprofits. In addition to shaping the national dialog around public sentiment, societal forces, and the institutions that influence our lives, this work has proven that an organization’s ability to succeed or fail is defined by trust: trust in their mission, their leadership, and their stewardship.
Join us for an engaging conversation about the current state of trust in America, what it means for nonprofits, and actions we can take as leaders to shape our sector and sustain our individual organizations.
Radina Russell, U.S. Corporate Practice Chair & General Manager, Atlanta/Southeast, Edelman Public Relations
Radina is a highly accomplished communications professional with over two decades of experience in financial and corporate communications, shareholder engagement, and ESG strategy. Learn more.
Carly Sullivan, Senior Vice President, Edelman Public Relations
Carly advises a wide range of clients on managing media relations, crafting and executing public messaging and communications strategies, and achieving organizational goals. Learn more.
This session is for staff and board members of GCN member organizations. Member dues must be current when the session takes place to receive access.
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