Crisis Communications for Nonprofits


Coming Soon



Event Type

Nonprofit University

Registration Details

Members: $95
Non-Members: $120

Special offer

Get unlimited professional development with an NU Subscription.

FREE to eligible arts organizations through the Georgia Arts Accelerator.


For nonprofits, a crisis can come in many varieties, and organizations are often surprised by the types of crises they may face:

  • Sometimes the crisis may come from inside, like a controversy surrounding a leader or snafus in a program.
  • Other crises are less nefarious (although no less impactful), like a temporary closure due to a burst water pipe, or the announcement of a long-time donor changing their funding priorities away from your organization.

No matter the cause, all crises require leaders to respond quickly and professionally – with clear and honest communication, careful engagement with the media, and a strategy for focusing the story of a crisis in a way that benefits your organization (or, in the least, doesn’t cause further harm). When employees feel caught off-guard, stress levels rise quickly; having a clear crisis-communication plan in place will help reduce the pain and support your organization’s emergence on the other side.

Join Matthew Terrell, accomplished nonprofit communications professional, for an engaging, practical, and important session that will ensure your agency is ready to look its best even when it’s up against the worst.

Learning Objectives

At the end of this course, you will be able to:

  • Identify the types of crisis that different organizations might face.
  • Create a plan to work with the media to frame your story in the most positive light.
  • Use metrics to assess a crisis and understand when and how to act. 
  • Create a crisis communication plan to be prepared before a crisis hits.


  • Executive directors and CEOs
  • Board chairs
  • Marketing or communications staff


Registration Note

Due to a system update, you may encounter a pop-up blocker while registering for upcoming programs. To be sure your registration processes correctly, please be sure your browser allows pop-ups for the GCN Portal. Click here for instructions.

Coming soon!


Matthew Terrell

Share This Event:

You might also be interested in these events

Individual Management Accelerator

Equip yourself with the skills to develop staff, align goals, and build accountability – immediately and effectively.
July 12, 2024
9:00 AM

Member | Orientation to Nonprofit Board Service

Everything you need to know regarding the fundamentals of nonprofit board service.
July 23, 2024
9:00 AM

Ready to learn more?

GCN has learning events
for every nonprofit pro.

Subscribe for NU updates and never miss an opportunity to sharpen your skills.

GCN has learning events for every nonprofit pro.

Subscribe for updates from Nonprofit University,
and never miss an opportunity to sharpen your skills.

Welcome to the new!

We hope you like it as much as we do. If you have issues finding anything, reach out to us at