For nonprofits, a crisis can come in many varieties, and organizations are often surprised by the types of crises they may face:
No matter the cause, all crises require leaders to respond quickly and professionally – with clear and honest communication, careful engagement with the media, and a strategy for focusing the story of a crisis in a way that benefits your organization (or, in the least, doesn’t cause further harm). When employees feel caught off-guard, stress levels rise quickly; having a clear crisis-communication plan in place will help reduce the pain and support your organization’s emergence on the other side.
Join Matthew Terrell, accomplished nonprofit communications professional, for an engaging, practical, and important session that will ensure your agency is ready to look its best even when it’s up against the worst.
At the end of this course, you will be able to:
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