Certificate of Capital Campaigns

Overview

With the right planning and shared expectations in place, even the grandest capital campaign can be managed for success.

This series will walk you through all phases of a winning capital campaign, from planning and assessing readiness to building teams and case statements, prospecting and communicating with donors, cultivating philanthropic support, making major asks, and recognizing contributors.

In the first three courses you’ll learn to plan and execute a capital campaign, from readiness assessments to case statements to donor research and relations. The last two courses focus on donor prospecting, especially for those organizing larger campaigns that require more support from institutional sources and other major donors.

Throughout, you’ll get insight into trends, tips on activating champions (internal and external), useful templates and tools, and practice applying concepts in-class.

Key Concepts

• Planning for capital campaigns, including timelines, assessing readiness, feasibility studies, internal capacity audits, budgeting, and building teams
• Developing case statements specific to capital campaigns
• Donor research, relationship-building, and communications, including donor recognition
• Making capital asks of major individual donors
• Cultivating foundation and corporate support for capital campaigns

Audience

• Executive Directors and CEOs
• Development Directors, officers, and VPs
• Other development support staff
• Board members chairing committees in finance, fundraising, facilities, and capital campaigns