FND 274 | Corporate and Foundation Relations for Capital Campaigns

Overview

Although major-gift individuals will constitute the majority of your capital-campaign prospects and actual donors, securing the right contributions from corporations and foundations can (depending on the timing) provide kick-off momentum and leverage for “last-mile” support for your campaign. Grant proposals for capital projects are one facet for sure, but you should also think about how you pursue discretionary funds. In this course, you will learn how to best relate to corporations and foundations about your campaign’s goals and the multiplied impact to be made after the project is completed. Topics will include identifying leads and prospects, assigning the right solicitors, activating your networks to establish relationships, and proper planning and preparation for hosting site visits.

Learning Objectives

By the end of this course, you will be able to:

• Develop corporate and foundation prospect lists and craft appropriate cultivation and solicitation strategies for each.
• Provide clear and compelling funding proposals and budgets tailored to foundation and corporate decision-makers.
• Compose concise, persuasive language that relates your campaign’s goals to the issues in which corporations and foundations seek to invest.

Audience

• Executive Directors/CEOs
• Development Directors/officers/VPs
• Other development support staff
• Board finance, fundraising, facilities, and capital-campaign committee chairs