Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets—Facebook, Twitter, and Instagram—including tips for timing and frequency, making and managing connections, and content.
This course was formerly numbered as SM 220. It has been changed to better reflect the content level and intended audience.
- Describe the primary audiences for Facebook, Twitter, and Instagram.
- Deploy best practices for content and engagement through Facebook, Twitter, and Instagram.
- Engage with, or avoid, trending topics.
- Use hashtags, mentions, and acronyms effectively.
- Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
- Managers, coordinators, and specialists in development/fundraising, marketing, or communications
- Any nonprofit professional responsible for online and digital communications
- Aspiring nonprofit marketers, communicators, fundraisers, or development officers
April Voris is co-founder and Chief Zealotry Officer at GRM. She takes a highly customized approach, and believes that the best marketing work is a multi-faceted, creative blend of all related touchpoints for a particular brand. April’s professional career began as a client services manager for renowned advertising agency Cole Henderson Drake, where she became Director of Client Services. She has been recognized for her creativity and client service locally, regionally, and nationally.
GRM is an Atlanta-based boutique social agency focused on brand/rebranding, digital and social media, content campaigns, and consumer qualitative research. Founded in 2007 with roots in hospitality and creative advertising, GRM’s passion is helping good companies succeed. GRM works with for-profit and nonprofit clients, and its team members are proud to serve on three nonprofit boards. A leader in maximizing referrals through campaigns and engagement – an approach they call “Zealotry Marketing” – GRM focuses on increasing following and donors, maximizing and integrating fundraising programs, staging brands to appeal to higher levels donors, and sustainable, recurring marketing and communications.
- March 16, 2022
You will receive log-in information after registering for the course.
Questions? Contact us at [email protected] or 678-916-3081.
March 16, 2022