The world of fundraising is changing: Campaigns now use "agile" and affinity-group practices, social media has become fundamental, and over 60 percent of us are making our donations on the phone. Segmentation, cultivation, and stewardship are data-driven, make-or-break tools for captivating today's donors – 150 million adults with unique and evolving sets of values, digital tools, and motivations for giving. The good news? New research shows that if you can get a second gift, 67 percent will continue giving to your organization.
This workshop will provide an overview of trends, research, and the results of our own donor focus groups. Discover the latest data on what works, and what doesn't, in fundraising, and find out how to blend traditional fundraising with new methods and approaches.
Join us, and get your development plan, stewardship plan, and fundraising tools organized for 2019.
At this workshop, we will provide insight on:
- Trends in fundraising – data from best practices
- Key motivations and segmentation tips
- Development Planning for Individuals
- Development Planning for Major Gifts
- Concepts of Stewardship and Planning
- Digital strategies to support fundraising
WHO SHOULD ATTEND
Fundraising and development staff, senior leadership, and board members serving on fundraising committees
Colleen Campbell Bozard is a senior consultant with GCN. She has over 30 years of experience in the nonprofit arena as an executive director, board member, and consultant, which, combined, offer a unique perspective. Colleen has worked as lead consultant for nonprofit, philanthropic and government agencies in the Southeast; written a wide range of training curricula; conducts training sessions for a variety of audiences; and regularly facilitates strategic planning sessions, staff retreats, and group meetings. She has served as interim executive director for numerous nonprofits and has assisted many others in conducting a search for new leadership. Colleen is a BoardSource Certified Governance Trainer. Colleen served as the executive director of a number of non-profit organizations, primarily in the fields of family violence (domestic violence, child abuse and neglect), providing these agencies with critical leadership during organizational change, initiated new agencies, been responsible for budgets in excess of one million dollars, provided programmatic oversight, supervised staffs, and provided advocacy on a local and statewide basis. She has worked as a consultant in numerous states, and brings many strengths and skills in the areas of governance, organizational development, community partnerships, strategic planning, interim/transitional leadership, program development, staff and board development, needs assessment, leadership development and technical assistance.
June 20, 2019
9:30 am - 3:00 pm
United Way of the Coastal Empire
428 Bull St
Savannah, GA 31401
This event is free and complimentary to both member and nonmember nonprofits.
Please complete a separate registration for each attendee. If you have not yet set up an account, use the second link to create one.