There are natural limits on your contents’ ability to spread “organically” online. Advertising allows you to reach targeted audiences outside of your core supporters, based on specific criteria. This course explains how social media advertising works, how best to use it, and how to make the case for advertising to others in your organization.
This course was formerly numbered as SM 230. It has been changed to better reflect the content level and intended audience.
We hope you like it as much as we do. If you have issues finding anything, reach out to us at info@gcn.org.