NPO 120 | Nonprofit Marketing and Communications

Starting

September 17, 2024

Start Time

9:00 am

End Time

12:30 pm

Location

GCN Headquarters
881 Memorial Dr. SE
Atlanta, GA 30316

Event Type

Nonprofit University

Registration Details

Members: $95
Non-Members: $125

Special offer

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FREE to eligible arts organizations through the Georgia Arts Accelerator.

Overview

Effective marketing and communication strategies are increasingly more important as nonprofit organizations strive to prove their relevance and garner public support. Developing a strong brand and image can effectively communicate and position the organization’s message firmly with potential donors and community stakeholders. Participants will learn the components of successful marketing; the complexities of brand management; and an effective marketing mix, including digital marketing.

This course was formerly numbered as NPO 220. It has been changed to better reflect the content level and intended audience.

Learning Objectives

At the end of this course, you will be able to:
  • Define the core of an organization’s brand.
  • Describe the components of an integrated marketing plan.
  • Develop an effective campaign message.
  • Develop a marketing and communications plan.

Course Modules

Marketing and Communications

  • Target markets for nonprofits
  • Plan development
  • Enhancing reputation and visibility
  • Streamlining and coordinating communications

Brand Management

  • Brand definition
  • Mission and brand alignment
  • Appealing to multiple stakeholders

Marketing Mix

  • Owned, earned, shared, and paid
  • Digital marketing for today’s nonprofit

Registration Note

Due to a system update, you may encounter a pop-up blocker while registering for upcoming programs. To be sure your registration processes correctly, please be sure your browser allows pop-ups for the GCN Portal. Click here for instructions.

Facilitator(s)

faculty joseph square
Kinetra Joseph

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