Effective marketing and communication strategies are increasingly more important as nonprofit organizations strive to prove their relevance and garner public support. Developing a strong brand and image can effectively communicate and position the organization’s message firmly with potential donors and community stakeholders. Participants will learn the components of successful marketing; the complexities of brand management; and an effective marketing mix, including digital marketing.
This course was formerly numbered as NPO 220. It has been changed to better reflect the content level and intended audience.
Marketing and Communications