Every organization finds itself looking to engage the news media, often around a particular event or special occasion – fundraising galas, notable success stories, a new location, or a program launch. But many of us wait until these times arise before contacting local outlets, hoping cold calls or blasted press releases catch someone’s attention. Instead, cultivating intentional relationships with the press gives your organization the advantage at a moment’s notice, whether your organization needs to get the word out or a news outlet is looking for a story or comment on a connected topic.
This course will include building meaningful relationships in your local mediascape, pitching stories, using social media to maintain relationships and amplify your networks, and crisis communications and activating your media contacts in emergencies.
This course was formerly numbered as MKT 240. It has been changed to better reflect the content level and intended audience.