A clear, relatable brand is the key to attracting clients, staff, board, volunteers, donors, and other support and resources to your organization. A brand is the customer’s experience with you. It is the look of your materials, the voice in your communications, and the feeling evoked by anyone who interacts with your organization. You must consider not only what you say and do but also how.
This course will explore branding, its importance to nonprofits, primary marketing tools to convey your brand, and the raw materials of your marketing and communications (your brand library).
This course was formerly numbered as MKT 220. It has been changed to better reflect the content level and intended audience.