MKT 110 | Planning for Marketing Success

Starting

January 20, 2023

Start Time

9:00 am

End Time

12:30 pm

Location

Virtual

Event Type

Nonprofit University

Registration Details

Members: $95
Non-Members: $120

Overview

In today’s complex economic environment, nonprofit organizations must have successful marketing strategies that make them stand out in the midst of other programs competing for funding. Participants will be presented with marketing essentials that will help them develop marketing strategies that enhance the bottom line and strengthen the mission of the organization.

Topics will include performing a marketing audit, marketing metrics and performance, creating marketing plans, and defining key terms like marketingcommunicationsPR, and branding.

You will perform a marketing audit with your peers in the class and walk through a template for a 12-month marketing plan.

This course was formerly numbered as MKT 210. It has been changed to better reflect the content level and intended audience.

Learning Objectives

At the end of this course, you will be able to:
  • Perform a marketing audit.
  • Define key performance metrics for marketing.
  • Create a 12-month marketing plan using a template.

Audience

  • “Marketers by default,” such as development staff, program managers/directors, and volunteer coordinators/managers who handle marketing as part, but not the primary focus, of their responsibilities
  • Marketing or communications staff
  • Individuals outside of marketing looking at a transition to marketing or an expansion of their duties to include marketing

Facilitator(s)

faculty joseph square
Kinetra Joseph

Share This Class:

You might also be interested in these events

Certificate of Nonprofit Accounting Essentials

Obtain practical skills in financial and accounting management your organization needs while growing your opportunities.
January 25, 2023
1:00 PM

ACCT 110 | Introduction to Nonprofit Accounting, Part I: Revenue & Receivables

This course is designed to make you more comfortable with accounting rules regarding revenue recognition for nonprofits.
January 25, 2023
1:00 PM

Welcome to the new GCN.org!

We hope you like it as much as we do. If you have issues finding anything, reach out to us at info@gcn.org.