FND 250 | Peer-to-Peer Fundraising: Building an Engaged Online Community

Starting

August 23, 2022

Start Time

1:00 pm

End Time

4:30 pm

Location

Virtual

Event Type

Nonprofit University

Registration Details

Members: $95
Non-Members: $120

Overview

What is peer-to-peer fundraising, and how can nonprofits leverage this strategy to reach new audiences organically, build community, and raise more money online? This course will help participants develop long-term strategies to engage their entire community – donors, volunteers, staff, board members, and beneficiaries – through online platforms, and equip them to become passionate advocates and fundraisers for the organization.

In-class activities include learning how to conduct a digital audit, performing peer reviews of social media, and exploring case studies.

Learning Objectives

At the end of this course, you will be able to:
  • Define peer-to-peer fundraising, crowdfunding, and DIY fundraising.
  • Explain the steps of the digital fundraising cycle.
  • Identify motivations for online giving.

Audience

Team members who engage with fundraising, especially from individuals, such as:
  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially those serving on fundraising committees

Facilitator(s)

faculty Freeman square
Fee Freeman

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