In this era of big data, nonprofits are struggling to understand how to use an abundance of information from multiple sources to improve fundraising results. Focusing on key metrics, this course will cover data segmentation, setting key performance indicators, and how to use data to maximize the giving potential of donors and prospects. With 20 years of experience in the field, course facilitator Brenda Johnson (past Director of Philanthropy for the ACLU of Georgia) will guide you through the intersections between data and fundraising through practical insights and interactive exercises.
By the end of this course, you will be able to…
This is an intermediate-level course. Participants should have at least 1 year of experience with one or more of donor prospecting, campaign design/management, making asks, or donor-management systems.
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