Fundraising is both extremely important and very challenging for nonprofit organizations. Customizing our approach to each client, GCN’s Nonprofit Consulting Group works with board leaders (or the board’s fundraising committee) to assist in a variety of fund development projects, including:
Development planning involves creating the 12-month development plan, covering your annual campaign and any mini campaigns aimed at individuals, as well as your annual stewardship or retention plan, aimed at staying “top of mind” with your donors so they continue contributing over the long term.
Our consulting team helps organizations build their annual development plans, sorting through all of their ideas to create a solid blueprint with a clear return on investment. By uncovering the top priorities behind your fundraising vision and reviewing your existing development plan, we make recommendations and plot a course to the diverse and sustainable revenue streams that will help you meet your programmatic and operational needs.
Our work will give you the skills to:
Peer-to-peer and affinity fundraising (or “circle giving”) are relatively new trends that have surged ahead under the pandemic and will be the norm going forward when it comes to individual fundraising.
In peer-to-peer fundraising, individuals ask their friends and contacts – in their phone and social media networks – to contribute to your organization using a crowdfunding type of approach. There are three major types of peer-to-peer campaigns, and our consultants are experts in all of them.
Affinity fundraising will be the norm two to three years from now. This approach involves small groups of volunteers working together as a team based on a particular shared interest and their willingness to raise funds for an organization.
Here’s how we partner to help you with these efforts:
Fundraising success is all about relationships. To ensure that relationships grow and thrive at your organization, we’ll help you learn to think like your donors – showing you how to identify, understand, and respond to their unique wants and needs.
For that, we can:
The fundraising landscape is evolving every day. Nonprofit and development leaders need to adapt and respond with new, innovative ways to demonstrate impact and reach donors where they are. To help, we will:
To learn more about how GCN’s Nonprofit Consulting Group can support your fundraising and development efforts, contact us at consulting@gcn.org or 678-916-3082.
We learned during the pandemic that staying “top of mind” with donors meant raising more money. This involves using social media often, and with clear objectives and intent.
Successful peer-to-peer fundraising means having a software platform that works with all forms of social media and provides a base for organizing your people, your message, and your ask. (Check out GAgives.org for access to such a platform.)
The Story, Statistic, and Picture (SSP) approach still matters, with visuals an especially important part of your ask
Grant funding isn’t just a matter of strong written proposals, but also thorough research into the funder and building relationships through short introductory meetings and discussions.
We hope you like it as much as we do. If you have issues finding anything, reach out to us at info@gcn.org.
