With more than $24.88 million raised, giving was up an incredible 84% over last year’s record-setting total.
ATLANTA – January 8, 2021. The final results are in for this year’s GAgives on GivingTuesday campaign: Altogether, giving for GAgives totaled $24,883,590, thanks to 260,546 individual donations, and benefiting thousands of Georgia’s change-making nonprofits. Once again, the GAgives campaign has set new records for state generosity: Not only did giving surpass last year’s record-breaking dollar total by 84%, it topped 2019’s record number of individual donations by over 94%.
“We are overwhelmed with pride for our state, our state’s nonprofits, and our GAgives partners,” said Karen Beavor, President and CEO of the Georgia Center for Nonprofits (GCN), which leads GAgives on GivingTuesday each year alongside a range of media, corporate, and philanthropic partners. “In a year of incredible uncertainty, more Georgians than ever stepped up to help their neighbors and communities, to protect the environment and animals, to fund the arts, and so many other causes critical to our quality of life and communities.”
Since launching in 2012, GAgives has set a new state giving record each year netting millions for GA charities in a single 24 hour fundraising campaign. Beavor noted that there was concern 2020 would be the exception, due to the difficult financial situation that so many people are currently facing. “We were blown away by the surge in individuals who gave to causes across the state. It’s an amazing testament to the generosity of Georgians, to the hard work that nonprofits put into inspiring them, and the power of matching funds and incentives sponsored this year by The Coca-Cola Foundation, Aprio, Arby’s Foundation, Brooks, McGinnis & Company, Gas South, and Marshall Jones.”
A few of the success stories from GAgives on GivingTuesday:
- Thanks to 2,700 donors, 40% of whom were making their first ever gift to the Food Bank, Atlanta Community Food Bank broke its single-day online fundraising record with more than $450,000 raised – an amount that will provide 3.2 million meals.
- Georgia STAND-UP raised over $104,800 from 1,120 donors on GAgives.org (the official fundraising platform of GAgives), earning them the top prize in the GAgives all-nonprofit leaderboard contest for most donors, funded by Brooks, McGinnis & Company. Coming in second and third place: Angels Among Us Pet Rescue, with 833 donors, and LifeLine Animal Project, with 783.
- With help from over 500 donors, Furkids raised more than $102,628 (including $50,000 in matching gifts), which will allow them to save 410 animals.
- With help from a one-to-one matching fund established in honor of a former board member, the Center for Puppetry Arts raised $57,000.
- Atlanta Habitat for Humanity raised over $50,000.
- Atlanta Center for Self Sufficiency raised over $40,000 through nearly 80 donors.
- Keep Golden Isles Beautiful raised over $31,700 with support from 160 donors.
- HealthMPowers raised upwards of $26,700 from 264 individuals, and won Power Hour prizes through both the Arby’s End Childhood Hunger Power Hours and the Gas South Be a Fuel for Good Power Hours.
- Horizons Savannah raised more than $20,100 from 93 donors.
- Children’s Center for Hope and Healing raised over $19,200 through 186 donors.
- Fuller Center Macon raised $11,000, beating their goal by $1,000.
- Thanks to 114 donors, the Multi-Agency Alliance for Children was able to meet and beat its GivingTuesday goal of $10,000.
- Southern Conservation Trust raised $7,330, more than doubling their goal.
- The Athens Community Council on Aging netted donations from 776 individual donors.
Six different sponsors provided matching funds and incentive prizes through GAgives.org with over $270,000 in funding through 31 opportunities designed to drive extra giving by tapping into donors’ generosity and competitive spirit.
The Coca-Cola Foundation once again presented the Coca-Cola Women’s Empowerment Matching Fund Challenge to support nonprofits working to foster women’s entrepreneurship, deliver education and skills-based training for women, and support workforce entry for women.
“In this most challenging year, we just weren’t sure what to expect from GAgives, but – once again – donors current and new stepped up in support of our work,” said LifeLine Animal Project CEO Rebecca Guinn, who reported a record-setting fundraising total of over $90,000, and winning sponsor-funded prizes through GAgives.org from Aprio, Marshall Jones, and Brooks, McGinnis & Company. “Our thanks to Marshall Jones and all GAgives sponsors for supporting another successful day of fundraising!”
Gas South, a long time GAgives supporter, hosted five Power Hour contests for nonprofits working to advance human rights for children, awarding $1,000 to the organization with the greatest number of donors over each Power Hour. “Gas South strives to Be a Fuel for Good by giving 5% of profits to children in need,” said Community Affairs Program Manager Carley Stephens. “GAgives is a wonderful way to impact numerous organizations, and the incredible work they are doing for and with our children across our community.”
And the giving tradition continues! Mark your calendars for next year’s GAgives on GivingTuesday: November 30, 2021.
(For more details on partners and outcomes, please see the December 2 press release, containing initial results and a more complete list of sponsors and partners. You can also find the complete results from this year’s GAgives contests here.)
Since its launch in 2012, GAgives has served as the state’s biggest giving movement for 9 years in a row, galvanizing $70 million in donations and over 556,000 individual gifts. Designed, deployed, and managed by GCN for the direct benefit of our state’s nonprofits, the GAgives campaign is amplified by corporate and foundation sponsors, our media partners, and participating organizations, whose efforts and ingenuity always make an outsized impact.
About GAgives
Led by the Georgia Center for Nonprofits, GAgives on GivingTuesday is the state’s biggest giving movement, designed to bring attention to the work and worth of the nonprofit sector. Each year, the GAgives campaign adds new resources to help nonprofits understand emerging challenges and turn them into opportunities. Since its founding in 2012, the GAgives movement has rallied $70 million in donations and over 556,000 individual gifts for nonprofits across Georgia that work tirelessly for positive and lasting change.
About GivingTuesday
Launched by the 92nd Street Y in 2012 and housed in its Belfer Center for Innovation & Social Impact, GivingTuesday is a global movement inspiring people to take collaborative action for their local communities and contribute to the causes they believe in. The movement reaches millions of people, with campaigns and activities in all 50 states and 150 countries, throughout the year, culminating on the Tuesday after Thanksgiving.
