Writing an annual appeal letter involves more than asking your donors for money – you are telling the story of your organization and laying out a case for investing in your programs and services. With so many organizations sending out their appeals at the same time, standing out in the crowd is vital. This course will show you best practices for creating compelling, clear, and concise appeals that get those checks rolling in!
By the end of this course, you will be able to:
Whoever writes the appeal for your organization, such as: