SM 140 | Social Media Analytics

Overview

Understanding data and evaluating impact are as critical in social media as in programs and fundraising. In this class you will learn to understand what you see in analytics dashboards, talk about social media impact with key internal and external stakeholders, and use analytics for making adjustments and informing decisions.

This course was formerly numbered as SM 240. It has been changed to better reflect the content level and intended audience.

Learning Objectives

• Read and understand analytics dashboards.
• Identify the impact of social media engagement, including on campaigns.
• Apply lessons learned from analytics to make decisions.

Audience

• Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
• Managers, coordinators, and specialists in development/fundraising, marketing, or communications
• Any nonprofit professional responsible for online and digital communications
• Aspiring nonprofit marketers, communicators, fundraisers, or development officers