SM 120 | Best Practices in Social Media Platforms

Overview

Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets – Facebook, Twitter, and Instagram – including tips for timing and frequency, making and managing connections, and content.

This course was formerly numbered as SM 220. It has been changed to better reflect the content level and intended audience.

Learning Objectives

• Describe the primary audiences for Facebook, Twitter, and Instagram.
• Deploy best practices for content and engagement through Facebook, Twitter, and Instagram.
• Engage with, or avoid, trending topics.
• Use hashtags, mentions, and acronyms effectively.

Audience

• Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
• Managers, coordinators, and specialists in development/fundraising, marketing, or communications
• Any nonprofit professional responsible for online and digital communications
• Aspiring nonprofit marketers, communicators, fundraisers, or development officers