SM 110 | Planning for Social Media Success

Overview

Successful social media strategy is grounded in your organization’s overall strategies and goals. This course demonstrates how to make the essential connections among the strategic plan, the development plan, the marketing plan, and the social media plan – including tactical considerations and ongoing maintenance.

This course was formerly numbered as SM 210. It has been changed to better reflect the content level and intended audience.

Learning Objectives

• Explain how social media fits into a larger communications plan or calendar.
• Relate the goals of social media engagement to the strategic plan.
• Plan time for social media, including content generation and account maintenance.

Audience

• Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
• Managers, coordinators, and specialists in development/fundraising, marketing, or communications
• Any nonprofit professional responsible for online and digital communications
• Aspiring nonprofit marketers, communicators, fundraisers, or development officers