This course will provide deep dive into the options and best practices in available platforms and tools for managing marketing and communications. You will examine systems for managing social media, e-newsletter development and distribution, website hosting, blog hosting, and contacts management. For each category you will discuss top recommendations that consider various budget sizes, staffing, and marketing and communications goals.
This course was formerly numbered as MKT 230. It has been changed to better reflect the content level and intended audience.