MKT 130 | The Marketer’s Toolbox

Overview

This course will provide a deep dive into the options and best practices in available platforms and tools for managing marketing and communications. You will examine systems for managing social media, e-newsletter development and distribution, website hosting, blog hosting, and contacts management. For each category you will discuss top recommendations that consider various budget sizes, staffing, and marketing and communications goals.

This course was formerly numbered as MKT 230. It has been changed to better reflect the content level and intended audience.

Learning Objectives

• Give examples of different types of management and hosting tools.
• Identify appropriate options for management and hosting tools for your organization to consider.
• Compare options for various management and hosting tools.

Audience

• “Marketers by default,” such as development staff, program managers/directors, and volunteer coordinators/managers who handle marketing as part, but not the primary focus, of their responsibilities
• Marketing or communications staff
• Individuals outside of marketing looking at a transition to marketing or an expansion of their duties to include marketing