FND 251 | Digital Storytelling and Content Creation

Starting

August 30, 2022

Start Time

1:00 pm

End Time

4:30 pm

Location

Virtual

Registration Details

Members: $95
Non-Members: $120

Overview

In this hands-on workshop, you will learn best practices for collecting and crafting ethical, strengths-based stories that celebrate the people you serve and the impact of your work. At the same time, you’ll also gain practical experience creating eye-catching visuals.

GCN experts will teach you how to write compelling stories, create visually appealing and engaging communications – including emails, blogs, and social media posts – and how to optimize their content for different channels. This course includes a review of best-practice examples of strengths-based storytelling, examinations of good graphic design, and hands-on exploration of Canva.

Learning Objectives

At the end of this course, you will be able to:
  • Apply best practices for ethical story-gathering and -telling.
  • Compare and contrast strengths-based vs. traditional fundraising stories.
  • Recognize principles of good graphic design.
  • Create branded graphics using Canva.

Audience

Team members who engage with fundraising, especially from individuals, such as:
  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially those serving on fundraising committees

Facilitator(s)

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