FND 240 | Constructing a Powerful Case for Support

Overview

Your “case statement,” the argument for supporting your work, is one of the most important messages you can craft for your nonprofit. A case statement forms the foundation for all of your donor communications and asks, and provides a valuable resource for everyone who is soliciting donations on your organization’s behalf.

In this class, you will discover what makes effective case statements and work through crafting components of case statements, including exercises, peer reviews, and group Q&A.

Learning Objectives

• Create a master case (or a “value proposition”) for supporting the organization.
• Research sample case statements that provide models for presenting the organization’s case most effectively.
• Translate critical benefits into clear and compelling messages, adapted for specific audiences.