The size of major gifts is relative to each organization. It’s their respective impact relative to the budget that makes the difference at organizations of all sizes. Major gifts offer a deeper opportunity for donor engagement and impact, and transformation and acceleration for organizations and their clients. How does major giving fit into the sector’s broader fundraising landscape? How do major donors see themselves, and what do they expect from organizations they are involved with? How can organizations drive the conversation while meeting the interests of both itself and major donors?
In the course you will learn how to find the answers to essential fundraising questions: What are “major” gifts? How does a major-giving strategy fit within our larger individual fundraising? Are we major-gift ready?