Learn how to convert timed, targeted appeals into long-term donor support.
Just under half of all individual giving takes place in the year’s final three months – with more than 30% of all donations coming in December alone. Planning and executing your annual or year-end appeal is, therefore, essential to your success in fundraising from individuals. The rest of the year is not to be forgotten, however! Successful annual giving campaigns rely on multiple appeals to build relationships with donors and secure support over 12 months.
In this course, GCN experts will help participants build out multiple campaigns throughout the year to cultivate donor relationships, and open up two-way communication with advocates, donors, and volunteers in ways never before possible. The course will cover new trends in appeals and help participants learn to integrate social media tools and events into appeals.