FND 273 | Cultivating Major Individual Capital Campaign Prospects

Overview

Your asks to donors must take the form of a persuasive case demonstrating the benefits of supporting your cause that also considers each donor’s particular interests and motivations. You must consider what drives the donor, whether that is emotional investment in your work, personal connection to your organization, calculated support for your outcomes and impact, or a combination of factors.

In this course you will learn how to craft appealing messages that convey specific value, how to answer questions, and how to overcome objections by preparing multiple giving opportunities in advance. You will also discuss how to cultivate relationships with prospects in the first place, using your networks and ambassadors to meet the right people in the right places at the right times. Attendees will actively create, refine, and perfect their capital campaign elevator pitches and role-play common face-to-face cultivation and direct solicitation situations.

Learning Objectives

By the end of this course, you will be able to:

• Use donor characteristics to structure and deliver a major-gift solicitation for your capital campaign.
• Apply customer-focused fundraising techniques and the psychology of donor options to craft appropriate messages, articulate value, and overcome objections or resistance.
• Mobilize your capital-campaign support team to activate their networks and build conversations toward asks.

Audience

• Executive Directors/CEOs
• Development Directors/officers/VPs
• Other development support staff
• Board finance, fundraising, facilities, and capital-campaign committee chairs