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Nonprofit University

SM 240 | Social Media Analytics

Understanding data and evaluating impact are as critical in social media as in programs and fundraising. In this class you will learn to understand what you see in analytics dashboards, talk about social media impact with key internal and external stakeholders, and use analytics for making adjustments and informing decisions.
 

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Read and understand analytics dashboards.
  • Identify the impact of social media engagement, including on campaigns.
  • Apply lessons learned from analytics to make decisions.

 

INTENDED AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

Dates

  • December 6, 2019
  • May 20, 2020

Time

9:30 am - 12:30 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
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Registration Details

Fees
Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


December 6, 2019


May 20, 2020


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more