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Nonprofit University

SM 230 | Social Media Advertising

There are natural limits on your contents’ ability to spread “organically” online. Advertising allows you to reach targeted audiences outside of your core supporters, based on specific criteria. This course explains how social media advertising works, how best to use it, and how to make the case for advertising to others in your organization.

 

LEARNING OBJECTIVES

At the end of this course, you will be able to:
  • Explain how social media advertising works.
  • Use social media advertising to further your communication goals.
  • Make a compelling case for investing in social media advertising.

 

AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers
 

FACILITATOR

April Voris is co-founder and Chief Zealotry Officer at GRM. She takes a highly customized approach, and believes that the best marketing work is a multi-faceted, creative blend of all related touchpoints for a particular brand. April’s professional career began as a client services manager for renowned advertising agency Cole Henderson Drake, where she became Director of Client Services. She has been recognized for her creativity and client service locally, regionally, and nationally.

GRM is an Atlanta-based boutique social agency focused on brand/rebranding, digital and social media, content campaigns, and consumer qualitative research. Founded in 2007 with roots in hospitality and creative advertising, GRM’s passion is helping good companies succeed. GRM works with for-profit and nonprofit clients, and its team members are proud to serve on three nonprofit boards. A leader in maximizing referrals through campaigns and engagement – an approach they call “Zealotry Marketing” – GRM focuses on increasing following and donors, maximizing and integrating fundraising programs, staging brands to appeal to higher levels donors, and sustainable, recurring marketing and communications.

 

 

Dates

  • October 29, 2020

Time

9:00 am - 12:30 pm

Address

Online class
You will receive log-in information after registering for the course.

Registration Details

Fees
Member: $75
Nonmember: $100

Questions? Contact us at [email protected] or 678-916-3081.


October 29, 2020


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more