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Nonprofit University

SM 210 | Planning for Social Media Success

Successful social media strategy is grounded in your organization’s overall strategies and goals. This course demonstrates how to make the essential connections among the strategic plan, the development plan, the marketing plan, and the social media plan – including tactical considerations and ongoing maintenance.
 

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Explain how social media fits into a larger communications plan or calendar.
  • Relate the goals of social media engagement to the strategic plan.
  • Plan time for social media, including content generation and account maintenance.

 

INTENDED AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

Dates

  • March 19, 2019
  • October 8, 2019

Time

9:30 am - 2:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
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Registration Details

Fees

Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


October 8, 2019