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Nonprofit University

SM 210 | Planning for Social Media Success

Successful social media strategy is grounded in your organization’s overall strategies and goals. This course demonstrates how to make the essential connections among the strategic plan, the development plan, the marketing plan, and the social media plan – including tactical considerations and ongoing maintenance.

 

LEARNING OBJECTIVES

At the end of this course, you will be able to:
  • Explain how social media fits into a larger communications plan or calendar.
  • Relate the goals of social media engagement to the strategic plan.
  • Plan time for social media, including content generation and account maintenance.

 

AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers
 

FACILITATOR

April Voris is co-founder and Chief Zealotry Officer at GRM. She takes a highly customized approach, and believes that the best marketing work is a multi-faceted, creative blend of all related touchpoints for a particular brand. April’s professional career began as a client services manager for renowned advertising agency Cole Henderson Drake, where she became Director of Client Services. She has been recognized for her creativity and client service locally, regionally, and nationally.

GRM is an Atlanta-based boutique social agency focused on brand/rebranding, digital and social media, content campaigns, and consumer qualitative research. Founded in 2007 with roots in hospitality and creative advertising, GRM’s passion is helping good companies succeed. GRM works with for-profit and nonprofit clients, and its team members are proud to serve on three nonprofit boards. A leader in maximizing referrals through campaigns and engagement – an approach they call “Zealotry Marketing” – GRM focuses on increasing following and donors, maximizing and integrating fundraising programs, staging brands to appeal to higher levels donors, and sustainable, recurring marketing and communications.

 

 

Dates

  • October 1, 2020

Time

9:00 am - 12:30 pm

Address

Online class
You will receive log-in information after registering for the course.

Registration Details

Fees
Member: $75
Nonmember: $100

Questions? Contact us at [email protected] or 678-916-3081.


October 1, 2020

 


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more