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Nonprofit University

PRO 250 | Raising Awareness, Driving Action: Communications, Development, and Programs

Two essential, but often overlooked, relationships for successful programs are with internal audiences: marketing/communications and fundraising/development. Both partnerships depend on reciprocal understanding and appreciation of processes, systems, and reasons for information collection, storage, tracking, and dissemination. Programs provide the raw materials for social-media posts, newsletters articles, blog and website content, and grant applications and reports. Rather than a last-moment scramble to assemble the data and stories that bring programs to life on the page, these three internal teams must establish regular methods for sharing current, meaningful information between each other.
 

KEY CONCEPTS

  • Basics of fundraising and resource development at nonprofits
  • Basics of marketing and communications for nonprofits
  • Establishing shared systems for the raw materials to communicate client and program success

COURSE OBJECTIVES

At the end of this course, you will be able to…
  • Recognize opportunities to share content with your marketing/communications and fundraising/development teams, based on an understanding of their goals, strategies, and workflows.
  • Explain the value in regular collaboration between your program and internal stakeholders with external audiences.
  • Design a simple system for sharing information on your program with your partners in marketing/communications and fundraising/development.

AUDIENCE

Primarily intended for program coordinators and managers with less than five years of experience in program management, and oversight of one program with one or two funding sources and a small team (typically fewer than five staff and volunteers).

FACILITATOR

Kristin D. Hemingway is a 16-year youth advocate and ministry veteran that hails from Detroit, MI. She currently resides in Atlanta, GA where she is a nonprofit professional, youth leader, and highly sought after curriculum developer, trainer, and speaker. In addition to her long-standing work with young people of all ages, Kristin also works to encourage and train women and girls on how to prioritize their self-care and well-being while in pursuit of being their best self. She has conducted trainings across the country on topics related to personal and professional growth, as well as self-care. She is an avid volunteer in her local community and enjoys traveling, good music, and creating amazing memories with her loved ones!

Dates

  • December 19, 2019
  • May 14, 2020

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees:
GCN Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


December 19, 2019 


May 14, 2020