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Nonprofit University

PRO 210 | With or For? Program Design and Community Engagement

Whether building a program from the scratch or running an existing one, understanding the core purpose and rationale for a program is essential for maintaining success and credibility year after year. This course covers the importance of understanding and (re-)assessing the community to be served, designing a program by defining what it intends to accomplish (intended impact), and establish evaluation procedures to measure these outcomes. Moreover, you will discuss nonprofits’ roles as good community members and partners, focusing programmatic design, implementation of resources, and evaluation on strengthening assets and adding value.
During this course, participants will review their programs’ current logic models and theories of change, including making updates or designing from the ground up if nonexistent.


  • Theories of change for programs
  • Understanding the community you serve, including defining audiences
  • Introduction to asset-based community development


At the end of this course, you will be able to…
  • Explain the purpose of a theory of change.
  • Create an elevator speech to describe your program and its purpose.
  • Demonstrate how your program responds to trends, expressed interests, and identified opportunities in the community you serve.
  • Identify asset-based approaches to engaging targeted audiences.


Primarily intended for program coordinators and managers with less than five years of experience in program management, and oversight of one program with one or two funding sources and a small team (typically fewer than five staff and volunteers).


Kristin D. Hemingway is a 16-year youth advocate and ministry veteran that hails from Detroit, MI. She currently resides in Atlanta, GA where she is a nonprofit professional, youth leader, and highly sought after curriculum developer, trainer, and speaker. In addition to her long-standing work with young people of all ages, Kristin also works to encourage and train women and girls on how to prioritize their self-care and well-being while in pursuit of being their best self. She has conducted trainings across the country on topics related to personal and professional growth, as well as self-care. She is an avid volunteer in her local community and enjoys traveling, good music, and creating amazing memories with her loved ones!


  • Coming soon


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

GCN Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.