Home > Events > Nonprofit University > PRO 210 | With or For? Program Design and Community Engagement
Nonprofit University

PRO 210 | With or For? Program Design and Community Engagement

Whether building a program from the scratch or running an existing one, understanding the core purpose and rationale for a program is essential for maintaining success and credibility year after year. This course covers the importance of understanding and (re-)assessing the community to be served, designing a program by defining what it intends to accomplish (intended impact), and establish evaluation procedures to measure these outcomes. Moreover, you will discuss nonprofits’ roles as good community members and partners, focusing programmatic design, implementation of resources, and evaluation on strengthening assets and adding value.
During this course, participants will review their programs’ current logic models and theories of change, including making updates or designing from the ground up if nonexistent.


  • Theories of change for programs
  • Understanding the community you serve, including defining audiences
  • Introduction to asset-based community development


At the end of this course, you will be able to…
  • Explain the purpose of a theory of change.
  • Create an elevator speech to describe your program and its purpose.
  • Demonstrate how your program responds to trends, expressed interests, and identified opportunities in the community you serve.
  • Identify asset-based approaches to engaging targeted audiences


Program Management is offered in two tracks, based on role and experience level:
  • Nonprofit Program Management Essentials: program coordinators and managers with less than five years of experience in program management, and oversight of one program  with one or two funding sources and a small team (typically fewer than five staff and volunteers)
  • Advanced Nonprofit Program Management: senior program managers, program directors, and VPs with oversight for a portfolio of programs or a large/complex program with multiple, diverse funding sources, and supervisory responsibility for a larger team

This course is part of both tracks.


  • April 4, 2019
  • October 31, 2019


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

GCN Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.

April 4, 2019 

October 31, 2019