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Nonprofit University

Gwinnett Series | Writing Outcomes

Writing strong result measures that track and communicate performance is a necessity for nonprofit organizations of every size and type. One of the biggest complaints we often hear is that nonprofit organizations are not moving the needle – not impacting the problems or achieving results for the investment of funding. We know this is often a communication challenge (how to state, measure, track, and report on measures), rather than a flaw in programming. This session focuses on writing strong result measures. It is hands-on and practical and includes actual exercises to write and improve outcome measures.


By the end of this course, you will be able to:

  • Write targets, indicators, and proxy measures that measure impact and convey your story.
  • Distinguish between outcomes and outputs so you can convey impact and not just, what you do.
  • Explain the difference between results-based outcomes and intermediate outcomes.


  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Program staff


Elizabeth has worked with and on behalf of low-wealth and marginalized populations to create a positive social impact over the last 12 years. She brings a unique background of generating and implementing innovative and break-through ideas within the social sector. Elizabeth holds an MBA from Duke University’s Fuqua School of Business where she was a CASE (Center for the Advancement of Social Entrepreneurship) Scholar.

Prior to her role at GCN, Elizabeth was the Director of Finance and Administration at Covenant House Georgia (CHGA) where she oversaw the acquisition and renovation of a $2.3 million, 7 acre, 61,000 square foot property. Prior to CHCA, Elizabeth was Care Coordinator at Pathways Community Network Inc., a technology-based social enterprise which operates Georgia’s Homeless Management Information System. She began her career in Washington DC working with leaders from Congress, the Federal Government, and the private sector on policy issues related to women and girls.

Elizabeth has advised several nonprofits and small businesses on strategy and business models. Elizabeth has expertise in the areas of social enterprise, business planning for nonprofit organizations and small businesses, strategic planning, grant management, feasibility studies, data management and technology systems, and market research. She has written several research and policy reports and presented at national and state-wide conferences.

Elizabeth lives in Atlanta, Georgia and enjoys gardening. 


  • December 4, 2019


9:00 am – 12:00 pm


Peachtree Christian Health
3430 Duluth Park Lane
Duluth, GA 30096

Registration Details

$30 per session

Bundle and save!
Register for all four classes for $100
($20 discount)

Or register for a location 2-pack
($10 discount):
$50 for Duluth dates
$50 for Stone Mountain dates

Writing Outcomes  |  12.4.19

Gwinnett Series – Fall 2019
All 4 classes

Duluth 2-Pack
Annual Appeals & Writing Outcomes
10.30.19 & 12.4.19


Contact us at [email protected] or 678-916-3081.

Thank you to our sponsors Primerica and Nordson, and to our partners Peachtree Christian Health and FODAC for hosting the series.


Gwinnett Series sponsors