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Nonprofit University

FND 261 | Executing Your Event

Once you have your event basics decided – goals, objectives, audience, and format, all aligned with your capacity and environment – it’s time to put your plan into action and execute your event.

In this course, led by event planner and consultant Peggy Gillen – who has been working with nonprofits throughout the pandemic – you will learn how to "right-time" your event schedule; develop relationships with vendors and set expectations for them; and design an event plan that "expects the unexpected." You will also explore ways to create a “feel” that catches people's attention, drives support, and leaves guests both excited about their experience and attached to your cause.


At the end of this course, you will be able to:

  • Develop an event plan that covers pre-event, day-of, and post-event details.
  • Identify atmospheric characteristics of an engaging event, whether attendees are in person or virtual.
  • Determine discussion topics for vetting vendors and developing these relationships.


  • Executive directors
  • On-staff event planners
  • Fundraising/development staff involved in events
  • Board members who plan or support events
  • Volunteers who plan events


Peggy D. Gillen is a graduate of the University of Florida with a degree in Marketing and Economics. Shortly after entering the professional working world, she discovered that her passion was nonprofit work. Since then, she has spent decades planning events for nonprofit organizations, working on-staff as director of events and programs, as a nonprofit consultant, and as an independent event planner working primarily with nonprofit clients. Currently, Peggy’s focus is on event planning, event strategy, and helping nonprofits best fit events into the overall fundraising plan. She is also an associate for event and meeting venue sourcing firm HelmsBriscoe, giving her access to ideal venues for any event.

Learn more at peggygillenevents.com.



  • September 2, 2021


1:00 pm - 4:30 pm EDT


Online Class
You will receive log-in information after registering for the course.

Registration Details

Member: $85
Nonmember: $110

Questions? Contact us at [email protected] or 678-916-3081.

September 2, 2021