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Nonprofit University

FND 250 | Peer-to-Peer Fundraising: Building an Engaged Online Community

What is peer-to-peer fundraising, and how can nonprofits leverage this strategy to reach new audiences organically, build community, and raise more money online? This course will help participants develop long-term strategies to engage their entire community – donors, volunteers, staff, board members, and beneficiaries – through online platforms, and equip them to become passionate advocates and fundraisers for the organization.


  • How to conduct a digital audit
  • Peer reviews of social media, and case studies.


At the end of this course, you will be able to:

  • Define peer-to-peer fundraising, crowdfunding, and DIY fundraising.
  • Explain the steps of the digital fundraising cycle.
  • Identify motivations for online giving.


Team members who engage with fundraising, especially from individuals:

  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially those serving on fundraising committees


Fee Freeman is the Founder and Principal Consultant at Fee Freeman Consulting, where she helps nonprofits to develop ethical and engaging digital storytelling strategies and campaigns that raise money, build community, and inspire people to action online. Fee is a bold and creative strategist and storyteller with a decade of experience in nonprofits and political communication, working specifically with refugees, immigrants, young people with disabilities, and other vulnerable populations. She has secured media coverage for nonprofits in top outlets including The New York Times, The Wall Street Journal, and CNN, and has raised hundreds of thousands of dollars from individuals through online fundraising campaigns. For the last four years, Fee has managed communications, advocacy, and digital fundraising for the International Rescue Committee (IRC) in Atlanta and served as the Communications Chair of the Coalition of Refugee Service Agencies (CRSA). Originally from Edinburgh, Scotland, Fee first came to the U.S. in 2007 when she was selected as a Georgia Rotary Student Program scholarship recipient, and spent a year studying at Georgia Southern University. She went on to earn a BA in Journalism with a Minor in Human Rights from the University of Roehampton in London and a MA in Political Communication from the University of Leeds. Fee was honored to be included in the Green Party of England and Wales ’30 under 30’ Class of 2012, the Young Nonprofit Professionals Network - Atlanta Chapter ’30 under 30’ Class of 2018, and the Georgia Center for Nonprofits High Potential Diverse Leaders Class of 2017.



  • Morning Session July 7, 2020 (FULL)
  • Afternoon Session July 16, 2020 (FULL)


9:00 am - 12:30 pm ET | 1:00 pm - 4:30 pm ET


You will receive log-in information after registering for the course.

Registration Details

Member: $40
Nonmember: $65

Questions? Contact us at [email protected] or 678-916-3081.