Your “case statement,” the argument for supporting your work, is one of the most important messages you can craft for your nonprofit. forming the foundation for all of your donor communications and asks, and providing a valuable resource for everyone who is soliciting donations on your organization’s behalf.
Learners are encouraged to bring your organization's most recent annual report, annual budget, program or organization dashboards, or other materials that will help you flesh out a case statement in class.
What You'll Learn
After this course, you'll be able to:
- Create a master case (or a “value proposition”) for supporting the organization.
- Research sample “case statements” that provide models for presenting the organization’s case most effectively.
- Translate critical benefits into clear and compelling messages, adapted for specific audiences.