Your “case statement,” the argument for supporting your work, is one of the most important messages you can craft for your nonprofit. forming the foundation for all of your donor communications and asks, and providing a valuable resource for everyone who is soliciting donations on your organization’s behalf.
What You'll Learn
After this course, you'll be able to:
- Create a master case (or a “value proposition”) for supporting the organization.
- Research sample “case statements” that provide models for presenting the organization’s case most effectively.
- Translate critical benefits into clear and compelling messages, adapted for specific audiences.