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Nonprofit University

FND 240 | Constructing a Powerful Case for Support

Your “case statement,” the argument for supporting your work, is one of the most important messages you can craft for your nonprofit. forming the foundation for all of your donor communications and asks, and providing a valuable resource for everyone who is soliciting donations on your organization’s behalf.

The class will take a workshop-style format. In the first portion, learners will discover what makes effective case statements and then work through crafting components of case statements. Learners are encouraged to bring an in-development or prospective grant application for a subsequent writing and review session, including exercises, peer reviews, and group Q&A.

LEARNING OBJECTIVES

At the end of this course, you will be able to:
  • Create a master case (or a “value proposition”) for supporting the organization.
  • Research sample “case statements” that provide models for presenting the organization’s case most effectively.
  • Translate critical benefits into clear and compelling messages, adapted for specific audiences.

Time

9:00 am - 12:30 pm

Address

Online Class
You will receive log-in information after registering for the course.

Registration Details

Fees:
GCN Member: $75
Nonmember: $100

Questions? Contact us at [email protected] or 678-916-3081.


August 12, 2020