Research has shown the majority of donors don’t give again after their initial donation. In any business, retaining one person is more cost-effective than recruiting someone new, and many nonprofits are able to attract donors but have difficulty keeping them. Stewardship is an opportunity to foster and strengthen relationships with your donors and keep them giving year after year.
Bring your current stewardship plans, whether standalone documents or components of a greater development plan, for in-class activities.
- Developing a stewardship plan.
- Identifying and assigning roles and responsibilities for staff, board, and volunteers in the donor stewardship process.
- Creating targeted stewardship activities for donor segments.
- Integrating social media with stewardship activities.
- Evaluate your current stewardship plan for completeness and feasibility.
- Develop a stewardship plan for successful ongoing donor engagement.
- Give examples of common challenges that hinder success of stewardship plans.
- Fundraising and development staff
- Marketing/communications staff
- Senior leadership
- Board members, especially serving on fundraising committees
- April 25, 2019
Georgia Center for Nonprofits
100 Peachtree Street NW
Atlanta, GA 30303
Questions? Contact the Nonprofit University team at [email protected] or 678-916-3081.
Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more