Home > Events > Nonprofit University > Certificate of Nonprofit Organization Management > NPO 220 | Nonprofit Marketing & Communications
Nonprofit University

NPO 220 | Nonprofit Marketing & Communications

Effective marketing and communication strategies are increasingly more important as nonprofit organizations strive to prove their relevance and garner public support. Developing a strong brand and image can effectively communicate and position the organizations message firmly with potential donors and community stakeholders. Participants will learn the components of successful marketing; the complexities of brand management; and an effective marketing mix, including digital marketing.
 

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Develop a marketing and communications plan
  • Define an organizational brand
  • Describe the components of a marketing mix.
     

COURSE MODULES

Marketing and Communications

  • Target markets for nonprofits
  • Plan development
  • Enhancing reputation and visibility
  • Streamlining and coordinating communications

Brand Management

  • Brand Definition
  • Mission and brand alignment
  • Appealing to multiple stakeholders

Marketing Mix

  • Owned, earned, shared, and paid
  • Digital marketing for today's nonprofit

Dates

  • September 26, 2019

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees
Member: $150  
Nonmember: $175  

Questions? Contact us at [email protected] or 678-916-3081.


September 26, 2019