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Nonprofit University

NPO 220 | Nonprofit Marketing and Communications

Effective marketing and communication strategies are increasingly more important as nonprofit organizations strive to prove their relevance and garner public support. Developing a strong brand and image can effectively communicate and position the organizations message firmly with potential donors and community stakeholders. Participants will learn the components of successful marketing; the complexities of brand management; and an effective marketing mix, including digital marketing.


At the end of this course, you will be able to:
  • Develop a marketing and communications plan.
  • Define an organizational brand.
  • Describe the components of a marketing mix.


Marketing and Communications

  • Target markets for nonprofits
  • Plan development
  • Enhancing reputation and visibility
  • Streamlining and coordinating communications

Brand Management

  • Brand Definition
  • Mission and brand alignment
  • Appealing to multiple stakeholders

Marketing Mix

  • Owned, earned, shared, and paid
  • Digital marketing for today's nonprofit


  • Coming soon


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Member: $150  
Nonmember: $175  

Questions? Contact us at [email protected] or 678-916-3081.