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Nonprofit University

MKT 210 | Planning for Marketing Success

In today’s complex economic environment, nonprofit organizations must have successful marketing strategies that make them stand out in the midst of other programs competing for funding. Participants will be presented with marketing essentials that will help them develop marketing strategies that enhance the bottom line, and strengthen the mission of the organization.

Topics will include performing a marketing audit, marketing metrics and performance, creating marketing plans, and defining key terms like marketing, communications, PR, and branding.

You will perform a marketing audit with your peers in the class and walk through a template for a 12-month marketing plan.

LEARNING OBJECTIVES

By the end of this course, you will be able to…

  • Perform a marketing audit.
  • Define key performance metrics for marketing.
  • Create a 12-month marketing plan using a template.

AUDIENCE

  • "Marketers by default," such as development staff, program managers/directors, and volunteer coordinators/managers, who handle marketing as part, but not the primary focus, of their responsibilities
  • Marketing or communications staff
  • Individuals outside of marketing looking at a transition to marketing or an expansion of their duties to include marketing

 

Dates

  • January 16, 2019

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303

Registration Details

Fees
Member: $150  
Nonmember: $175