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Nonprofit University

Certificate of Impact Measures

Measure, collect and communicate your organization’s impact.

Accurate performance measures are vital to your fundraising program. Funders and donors look for strong measures to demonstrate what your nonprofit does and the benefits of the services you provide. This program is designed to guide nonprofit leaders on how to demonstrate organizational impact and return on investment (ROI) by effectively writing, collecting, and using your data to prove your organization’s effectiveness.

Discover how to establish program results or outcome measures, collect the data that proves the value of your programs, and build a dashboard that can easily communicate your organization’s impact to your board, management team, staff, and the public.

This four-part series will cover:

  • How to determine and collect result measures (or KPIs - key performance indicators)
  • How to build a system to collect, analyze and report the performance of your organization
  • How to build a dashboard and use results measures in your messaging
  • How to set targets and revise performance targets
  • How to manage board, staff and volunteers using performance metrics  

These highly interactive sessions will be stocked with case studies, interactive group discussions, and hands-on exercises. Come prepared to write performance measures for your organization.


PER 201 | Performance Measures: How to write fantastic measures that demonstrate impact and accountability

Writing strong result measures that track and communicate performance is a necessity for nonprofit organizations of every size and type. One of the biggest complaints we often hear is that nonprofit organizations are not moving the needle – not impacting the problems or achieving results for the investment of funding. This session focuses on writing strong result measures. It is hands on, practical and includes actual exercises to write and improve outcome measures.   

PER 202 | Writing and Evaluating Performance Measures: What does success look like?

Now that you have projected outcomes for the organization and specific programs, the next steps are setting targets, designing data collection methods, getting baseline data, and using the data to evaluate and report on programs. This session focuses on the data collection, tracking, baseline targets and how to use the information to evaluate your program.

PER 203 | Managing Performance Measures: Create and use a dashboard to promote continuous organizational improvement

Dashboards are an effective tool for managing outcomes in an organization.  Learn how to create your own dashboards – program, management, leadership, and public levels. Just as a car dashboard gives you green, yellow and red to monitor performance, use the same to communicate and focus your discussions in the organization. Learn how to monitor program performance and make improvements using your dashboards. Understand how to build a performance culture and how to implement performance-based strategies in the organization that will influence the culture. 

PER 204 | Messaging Performance Measures: Demonstrating Impact

This session will link mission, performance and impact to messaging, communications and development. Nonprofit organizations are required to project and report outcomes for funding. Learn how to use outcome measures to describe impact, how to drive collaborations, and how to message this impact to funders and donors. This session takes the measures from measurement to messaging to demonstrate your organizational effectiveness and greater impact in the community.


Staff managing programs up through executive leadership


  • Starting June 11, 2019


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Member: $499
Nonmember: $699

Questions? Contact us at [email protected] or 678-916-3081.

Starting June 11, 2019

PER 201 - 6.11.19
PER 202 - 6.25.19 
PER 203 
- 7.9.19
PER 204 - 7.23.19




Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more