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Nonprofit University

Certificate of Fundraising | Capital Campaigns

Capital campaigns are among the most intensive fundraising efforts that your organization will undertake. With the right planning and shared expectations in place, even the grandest capital campaign can be managed for success. This series, revised and updated for summer/fall 2018, will walk you through all phases of winning capital campaigns, including planning, building teams, assessing readiness, developing case statements, donor prospecting and communications, making asks, cultivating foundation and corporate support, and recognizing all contributors.

Sessions will include insight into trends, tips on activating internal and external champions, useful templates and tools, and workshop-style application of concepts through in-class activities.

 

WHAT YOU WILL LEARN

  • Planning for capital campaigns: timelines, feasibility studies and internal capacity audits, budgeting, building teams, assessing readiness
  • Developing case statements specific to capital campaigns
  • Conducting research on donors for capital campaigns, developing relationships, communicating with donors throughout the campaign , and recognizing donors
  • Making capital asks of major individual donors
  • Cultivating foundation and corporate support for capital campaigns

AUDIENCE

  • Executive Directors /CEOs
  • Development Directors/Officers/VPs
  • Other Development support staff
  • Board finance, fundraising, facilities, and capital-campaign committee chairs

PROGRAM MODULES

FND 270 | Tools for Conducting a Winning Capital Campaign
Learn everything you need to know to create the foundation for launching a successful capital campaign. 

FND 271 | Case Statements for Capital Campaigns
Be guided through the detailed process of drafting your organization's all-important “case statement,” the argument that forms the foundation for all of your donor communications and asks.

FND 272 | Donor Prospecting, Communications, and Recognition for Capital Campaigns
Learn how to evaluate a prospect’s capacity to give and their affinity for your organization, as well as how to communicate with and recognize donors appropriately throughout your campaign.

FND 273 | Cultivating Major Individual Capital Campaign Prospects
Learn how to craft an ask that persuasively demonstrates the benefits of your cause to individuals with the capacity to invest major gifts in your campaign.

FND 274 | Corporate and Foundation Relations for Capital Campaigns
Learn how to best relate your campaign's goals to corporations and foundations to secure support.

 

Scholarships Available

Thanks to The Wells Fargo Foundation, limited scholarships are available for eligible nonprofits enrolling in Nonprofit University programs. 
Learn more

 

 

Dates

  • Starts August 15, 2018

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303

Need Directions?
Click here to get directions to our training facility.

Registration Details