Capital campaigns are among the most intensive fundraising efforts that your organization will undertake. With the right planning and shared expectations in place, even the grandest capital campaign can be managed for success. This series, revised and updated for summer/fall 2018, will walk you through all phases of winning capital campaigns, including planning, building teams, assessing readiness, developing case statements, donor prospecting and communications, making asks, cultivating foundation and corporate support, and recognizing all contributors.
Sessions will include insight into trends, tips on activating internal and external champions, useful templates and tools, and workshop-style application of concepts through in-class activities.
WHAT YOU WILL LEARN
- Planning for capital campaigns: timelines, feasibility studies and internal capacity audits, budgeting, building teams, assessing readiness
- Developing case statements specific to capital campaigns
- Conducting research on donors for capital campaigns, developing relationships, communicating with donors throughout the campaign , and recognizing donors
- Making capital asks of major individual donors
- Cultivating foundation and corporate support for capital campaigns
- Executive Directors /CEOs
- Development Directors/Officers/VPs
- Other Development support staff
- Board finance, fundraising, facilities, and capital-campaign committee chairs
FND 270 | Tools for Conducting a Winning Capital Campaign
Learn everything you need to know to create the foundation for launching a successful capital campaign.
FND 271 | Case Statements for Capital Campaigns
Be guided through the detailed process of drafting your organization's all-important “case statement,” the argument that forms the foundation for all of your donor communications and asks.
FND 272 | Donor Prospecting, Communications, and Recognition for Capital Campaigns
Learn how to evaluate a prospect’s capacity to give and their affinity for your organization, as well as how to communicate with and recognize donors appropriately throughout your campaign.
FND 273 | Cultivating Major Individual Capital Campaign Prospects
Learn how to craft an ask that persuasively demonstrates the benefits of your cause to individuals with the capacity to invest major gifts in your campaign.
FND 274 | Corporate and Foundation Relations for Capital Campaigns
Learn how to best relate your campaign's goals to corporations and foundations to secure support.
About the facilitator
Brenda Johnson is a nonprofit development professional with a passion for connecting donors at every level to the causes they are passionate about. Her areas of expertise include capital campaigns, data-driven fundraising strategies and donor database systems. Brenda held senior development positions at several national organizations addressing human rights, civil liberties and women and girls’ empowerment. In her most recent role as Director of Philanthropy for the ACLU of Georgia, Brenda worked closely with national leadership to reinvigorate the affiliate by cultivating the support of lapsed donors statewide after a period of inactivity and executive transition. Throughout her nonprofit career, Brenda saw nonprofits struggle to achieve the resource development capacity necessary to sustain and grow - and the resulting pressure experienced by fundraising staff. After working in the nonprofit sector for 9 years, Brenda began offering consulting services and trainings to help organizations improve their development efficiency using existing resources.Brenda received a BS in Engineering from Purdue University, where she minored in Sociology and Political Science. She has served as Director of Philanthropy for Rainbow Village, Manager for the National Center for Civil and Human Rights, and Director of Development for the Greenleaf Center for Servant Leadership.
Georgia Center for Nonprofits
100 Peachtree Street NW
Atlanta, GA 30303
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