Capital campaigns are among the most intensive fundraising efforts that your organization will undertake. With the right planning and shared expectations in place, even the grandest capital campaign can be managed for success. This series, revised and updated for summer/fall 2018, will walk you through all phases of winning capital campaigns, including planning, building teams, assessing readiness, developing case statements, donor prospecting and communications, making asks, cultivating foundation and corporate support, and recognizing all contributors.
Sessions will include insight into trends, tips on activating internal and external champions, useful templates and tools, and workshop-style application of concepts through in-class activities.
WHAT YOU WILL LEARN
- Planning for capital campaigns: timelines, feasibility studies and internal capacity audits, budgeting, building teams, assessing readiness
- Developing case statements specific to capital campaigns
- Conducting research on donors for capital campaigns, developing relationships, communicating with donors throughout the campaign , and recognizing donors
- Making capital asks of major individual donors
- Cultivating foundation and corporate support for capital campaigns
- Executive Directors /CEOs
- Development Directors/Officers/VPs
- Other Development support staff
- Board finance, fundraising, facilities, and capital-campaign committee chairs
FND 270 | Tools for Conducting a Winning Capital Campaign
Learn everything you need to know to create the foundation for a successful capital campaign launch.
FND 271 | Case Statements for Capital Campaigns
Be guided through the detailed process of drafting your organization's all-important “case statement,” the argument that forms the foundation for all of your donor communications and asks.
FND 272 | Donor Prospecting, Communications, and Recognition for Capital Campaigns
Learn how to evaluate a prospect’s capacity to give and their affinity for your organization, as well as how to communicate with and recognize donors throughout your campaign.
FND 273 | Cultivating Major Individual Capital Campaign Prospects
Learn how to craft an ask that persuasively demonstrates the benefits of your cause to individuals with the capacity to invest major gifts in your campaign.
FND 274 | Corporate and Foundation Relations for Capital Campaigns
Learn how to best relate your campaign's goals to corporations and foundations to secure support.
ABOUT THE FACILITATOR
Rochelle B. Dennis brings over 20 years of experience in nonprofit management specializing in fundraising strategies, communications, and branding. Her areas of fundraising expertise include annual giving strategies, capital campaigns, data-driven fundraising strategies, and donor database systems. After working in senior leadership and development positions with City Year, Blackbaud and the Atlanta Police Foundation, to name a few, Rochelle began offering consulting services to help nonprofits improve their development efficiency including board and stakeholder engagement. She is enthusiastic and passionate about strategy, content, and connecting donors to an organization’s mission. She helps you tell your story, points your brand and moves your audiences to action.
A native of Charleston, South Carolina, she has an MA in Journalism and Mass Communication from the University of South Carolina and a BA in Political Science from the University of North Carolina Charlotte. She is a member of Alpha Kappa Alpha Sorority, Inc., a charter member of Women of Clayton County, a graduate of the Clayton Chamber of Commerce Women In Business Council and Leadership Clayton. She is a frequent speaker on branding, fundraising, business development, and event planning. She lives in Jonesboro, GA with her husband, son, dog, and too many stray cats.
- Starting April 14, 2020
Georgia Center for Nonprofits
100 Peachtree Street NW
Atlanta, GA 30303
Starting April 14, 2020
Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more