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Nonprofit University

Certificate of Capital Campaigns

With the right planning and shared expectations in place, even the grandest capital campaign can be managed for success. 

In two “miniseries,” this course will walk you through all phases of a winning capital campaign, from planning and assessing readiness to building teams and case statements, prospecting and communicating with donors, cultivating philanthropic support, making major asks, and recognizing contributors.

In Miniseries I, The Essentials, you’ll learn to plan and execute a capital campaign, from readiness assessments to case statements to donor research and relations. Miniseries II, Donor Prospecting, is especially for those organizing larger campaigns that require more support from institutional sources and other major donors.

Throughout both miniseries, you’ll also get insight into trends, tips on activating champions (internal and external), useful templates and tools, and practice applying concepts in-class.

 

KEY CONCEPTS 

Capital Campaigns: The Essentials (Miniseries I)

  • Planning for capital campaigns, including timelines, assessing readiness, feasibility studies, internal capacity audits, budgeting, and building teams
  • Developing case statements specific to capital campaigns
  • Donor research, relationship-building, and communications, including donor recognition

Capital Campaigns: Donor Prospecting (Miniseries II)

  • Making capital asks of major individual donors
  • Cultivating foundation and corporate support for capital campaigns

AUDIENCE

  • Executive Directors and CEOs
  • Development Directors, officers, and VPs
  • Other development support staff
  • Board members chairing committees in finance, fundraising, facilities, and capital campaigns

INCLUDED COURSES

Note: The full Capital Campaigns series includes all five courses.

Capital Campaigns: The Essentials (Miniseries I)

FND 270 | Tools for Conducting a Winning Capital Campaign
Everything you need to know to create the foundation for a successful capital campaign launch.

FND 271 | Case Statements for Capital Campaigns
A complete guide to the process of drafting your organization's all-important “case statement,” the argument that forms the foundation for all of your donor communications and asks.

FND 272 | Donor Prospecting, Communications, and Recognition for Capital Campaigns
How to evaluate a prospect’s capacity to give and their affinity for your organization, as well as how to communicate with and recognize donors throughout your campaign.

Capital Campaigns: Donor Prospecting (Miniseries II)

FND 273 | Cultivating Major Individual Capital Campaign Prospects
Crafting an ask that persuasively demonstrates the benefits of your work to individuals with the capacity to invest major gifts.

FND 274 | Corporate and Foundation Relations for Capital Campaigns
Learn how to best relate your campaign's goals to corporations and foundations in order to secure their support.

ABOUT THE FACILITATOR

Rochelle B. Dennis brings over 20 years of experience in nonprofit management specializing in fundraising strategies, communications, and branding. Her areas of fundraising expertise include annual giving strategies, capital campaigns, data-driven fundraising strategies, and donor database systems. 

After working in senior leadership and development positions with City Year, Blackbaud and the Atlanta Police Foundation, to name a few, Rochelle began offering consulting services to help nonprofits improve their development efficiency including board and stakeholder engagement. She is enthusiastic and passionate about strategy, content, and connecting donors to an organization’s mission.

 

 

 

Dates

  • Starting July 13, 2021

Time

9:00 am - 12:30 pm EDT

Address

Online Class
You will receive login information after registering for the course.

Registration Details

Full Series (The Essentials & Prospecting)
Member: $375
Nonmember: $475

The Essentials (Miniseries I)
Member: $225
Nonmember: $285

Donor Prospecting (Miniseries II)
Member: $150
Nonmember: $190

Questions? Contact us at [email protected] or 678-916-3081.


FND 270 - 7.13.21
FND 271 - 7.15.21
FND 272 - 7.16.21
FND 273 - 7.20.21
FND 274 - 7.22.21

FND 270 - 7.13.21
FND 271 - 7.15.21
FND 272 - 7.16.21

FND 273 - 7.20.21
FND 274 - 7.22.21

IMPORTANT: You must have a GCN.org account to register. Create one here.