Join GCN and the WSB-TV Family 2 Family project for a special program about promoting your nonprofit’s impact through television, radio, newspaper, and digital media. What makes this event unique is its presenters – panelists include the media veterans you’re pitching on a regular basis.
Maximizing Your Community Brand
Katie Larson, Vice President, Brand Strategy and Innovation at Magid
Larson is a consultant to WSB-TV and is an expert in brand strategy, marketing, social media, audience engagement, innovation, disruption, and more.
Optimizing Your Website with Little or NO Budget
Representatives from WSB-TV’s Digital Media Team will coach you in making your website the best that it can be, and offer tips for keeping the site current with limited or zero resources.
The Art of Storytelling
Having your story told on television or in a long piece in the Sunday paper can be nirvana for a nonprofit. When it comes to telling your story in any form, there’s an art to sharing your message with the emotional impact that will inspire stakeholders to act.
The people you pitch every day will be on-hand to answer the question, “Why didn't you cover our event?” Leaders from WSB-TV, The Atlanta Journal Constitution, and Cox Media Group’s four Atlanta radio stations will slice and dice the art of the story pitch.
There will be a working lunch packed with information on how to craft the perfect news release to the things that drive local news assignment editors mad.
We’ll wrap the day by making you laugh, or cry, with samples of “Missed Opportunities” both in front of and behind the camera, microphone and online.
If you’re still yearning for more, there will be optional station tours at the end of the day.
The Family 2 Family Nonprofit Media Summit is a partnership of the Georgia Center for Nonprofits and WSB-TV with support from the WSB-TV Family 2 Family partners: American Signature Furniture, Delta Community Credit Union, Kroger, Northside Hospital and Georgia Natural Gas.
June 5, 2019
8:30 am - 1:00 pm
WSB TV Studios
1601 W. Peachtree St. NE
Atlanta, GA 30309
Arrivals & Breakfast
This is a complimentary, member-exclusive event.
Registration is limited to two representatives of each GCN member nonprofit and attendees must commit to attending the entire event.
Please complete a separate registration for each attendee. (The “register guest” option will not allow you to register other team members under your account.)
Need assistance with registration? Reach out to the GCN membership team at [email protected] or 678.916.3080